Targets new Marketing Strategy

Target is now taking the plundge and converting the rest of its stores to its expanded grocery format known as “PFresh.” They are trying to compete with Walmart’s so they keep innovating and now they have decided to ass more products. Some stores already have added the new part known as PFresh, and Target said that it plans to remodel 380 locations nationwide to this format.

This new format is not to be confused with Super Target supercenters, which are often double the size of traditional store and offer a full line of groceries. Target has been focusing more on the PFresh format in which stores are not much bigger than a traditional store. I think that this is good that the stores will be about the same size with the PFresh section added, so that many people don’t get overwhelmed with such a big store. Do you think this is a good Marketing Strategy for Target?