When marketing to different
cultures it can be difficult but after reading some steps to take, here are 5
factors when targeting different cultures.
1. Wealth- Wealth can vary between
Americans greatly, so imagine in different cultures. Wealth is a big factor because
all cultures are different in this aspect and this will affect how consumers
buy products.
2. Consumer Habits- This might be
an obvious one, but it is still very important. You have to be aware of your consumer
habits and in each culture they can vary greatly, so knowing your target market
will be a big help.
3. Age- Age is tremendously
important when looking at different cultures. All generations interact
different depending on your culture, so determining the age will help.
4. Language- Language is very
important for communication, so knowing your target markets language will be to
your best interest.
5. Personality- Studies have been
done to test personality types. However one study in one culture won’t
necessarily match exactly the same in another culture. So it would be best to
do research and get the idea of personality about your target market and keep an eye on it.
What do you think is the most important factor when trying to market to different cultures?
