Brands are very important to
customers. Some have been around for a while like Coca-Cola, where customers
share that loyalty with that brand. I tried taking a look at brands that were going
to disappear in the years to come. After reading an article that showed some
popular brands that are or have gone bankrupt these were two that stuck out to
me.
Blockbuster- I remember Blockbuster
being this big hit. My friends and I would go to the store every weekend and
rent a movie for about 5 dollars. It was the national leading rental industry
for almost 2 decades. However Blockbuster lost 65 million last quarter, and
still was continuing to fall because of Redbox and NetFlix. Blockbuster was
known for its physical locations for renting and that was abolished when all
these new was to watch movies without leaving your home came into play.
T-Mobile- This is another brand
that is in danger. First T-Mobile in the number 4 cellular company in the American
Market. However the American Market really only support two brands AT&T and
Verizon. It faces three larger competitors, AT&T, Verizon, and Sprint. Also
T-mobile does not offer 4G service, which is needs if it wants to compete with
the other brands. As of now it is
rumored that T-Mobile has no future in the U.S. However one alternative that
has been mentioned is to merge with Sprint, which has been mentioned.
What do you think these brands should or could have done to save their business?
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