In response to Marc’s post…

Do you think this was a smart advertising method that Dr. Pepper did or should they have taken a different approach to marketing their product?

                I don’t think it was so smart of Dr. Pepper to have an advertisement like this one. With some of the comments made you can see that it was very sexist and that the ad was obviously aimed at men. However I don’t know why Dr. Pepper didn’t just try to make a commercial that could target both genders that way you get more business in the end. In the post it said that it was a less calorie drink, so I do think they could have found a way to market Dr. Pepper to both men and women without offending anyone and in the long run it would be better for the business.

Targets new Marketing Strategy

Target is now taking the plundge and converting the rest of its stores to its expanded grocery format known as “PFresh.” They are trying to compete with Walmart’s so they keep innovating and now they have decided to ass more products. Some stores already have added the new part known as PFresh, and Target said that it plans to remodel 380 locations nationwide to this format.

This new format is not to be confused with Super Target supercenters, which are often double the size of traditional store and offer a full line of groceries. Target has been focusing more on the PFresh format in which stores are not much bigger than a traditional store. I think that this is good that the stores will be about the same size with the PFresh section added, so that many people don’t get overwhelmed with such a big store. Do you think this is a good Marketing Strategy for Target?

In response to Christine’s post…

If you were a business owner would you use Google's Customer Survey Tool to find out more about your consumers needs?

                I think that Google’s customer survey tool is a great idea. I would definitely consider using it if I was a business owner. It is a tool to see what your customers think, so it would be great to get feedback and see what you should or shouldn’t do differently. It is not too expense, and I would still pay even if it was a little more expensive because it is a great tool to actually know what your customers are feeling. Not to many business know that, and if they did they would progress a lot more.

Billboard Marketing

 Billboard marketing can be seen almost everywhere you go these days so it is a good idea if you want many people to see it. It will remain on display full time so that thousands of prospective citizens passing by will see it.

 

What marketers use billboards is because they are designed to catch the eye of potential customers, persuade them to visit a website and sometimes political messages are displayed. Because most people today want information quickly, billboard marketing is an effective tool to use because it offers simple solutions fast.

Billboard marketing is also very efficient when it comes to cost. You have many options like advertising in the newspaper, with flyers or even on television. One huge difference is that going with billboards will cost you 80% less than if you choose T.V. ads.

Some things that marketers need to realize is that a big majority of billboards can be seen on the sides of highways which means the purpose of the ads must be taken in while a person is driving 55 miles per hour. So they should be clear and to the point.

Do you think Billboard Marketing should be a top choice for marketers to use?