After reading an
article by Travis Heermann about the gender differences in marketing approach I
found it interesting that there were 4 main differences. I think that these are
somewhat of generalities, but I definitely do think that men and women respond differently
to advertisements, so markets should take different approaches when trying to
appeal to a certain gender.
1. Trust- This was the
first difference. Women are more likely to trust people over men. Also women
are more likely to trust the government more than men.
2. Language- Studies
show that language differs between men and women. Women are more softer in
their writing and respond positively towards polite language. While men like
language that is more short and to the point.
3. Lifestyle- Marketers
want to know family status and employment status when marketing something that
appeals to women. They want to know if they have children, or if they work full
time, because women who work will have different opinions than stay at home
moms. While studies show that men are opposite. Family status and career hardly
matter, while age, income and education do.
4. Decision Making- Men
mostly are making decisions for themselves. While usually women are not only
making decisions for themselves but for their kids, spouse, and sometimes
parents. So women are making the majority of the decisions and have more
control over family finances then the older days.
Do you agree that
marketers take different approaches when dealing with men or women?
