Marketing is a large business function. It is as a
whole the systematic planning to control the business of the product and to communicate
positive value to customers. Marketing involves
all different components, and advertising being one of them. Advertising is
only a step in the marketing process. Advertising
is to promote a product by trying to get the word out there. This is mostly done
through television, radio, ads in the newspaper, and even through the internet.
Propaganda is the manipulation of public opinion. It
is biased towards one view and is usually expressed through media to try to
persuade people for or against something. The difference between advertising
and propaganda is that advertising is an effort to get you to buy a certain
product or service, while propaganda is an effort to change your personal
beliefs or values.
Marketing and advertising are related in that they
are business concepts, while propaganda is more of embellished messages or fabrications
to support a certain cause. Do you think there is a major difference between
advertising and propaganda since they are both trying to get you to essentially
believing in their products or beliefs?
