Thursday, April 26, 2012

In response to Marc’s post…


Do you think this was a smart advertising method that Dr. Pepper did or should they have taken a different approach to marketing their product?

                I don’t think it was so smart of Dr. Pepper to have an advertisement like this one. With some of the comments made you can see that it was very sexist and that the ad was obviously aimed at men. However I don’t know why Dr. Pepper didn’t just try to make a commercial that could target both genders that way you get more business in the end. In the post it said that it was a less calorie drink, so I do think they could have found a way to market Dr. Pepper to both men and women without offending anyone and in the long run it would be better for the business.

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