In response to Keera’s Post...

Do you think marketing through texts is effective marketing?

               

I would have to agree with the post in that most people get annoyed with telemarketers calling their home phones, that why would a text message be so much different. However it might be worth a shot to try out for marketers trying to get their products out there for people to see. It is a different for people most people don’t like the interaction with talking to someone they do not know trying to sell them something, and keep nagging them about it. Through a text it could be different in the fact that the person can make up their own mind on the time they want. If they get the text and don’t want to read it they don’t have to, but if they read it and it catches their eye they could think about it for however long they want, maybe even show a friend and then make up their mind. Right there it would already be marketed to many people.  

What are some things that would be a great thing to market through text messages?

Advertisements on American Idol

American Idol has been the top rated TV series in the last 6 seasons, however since then some of the ratings have gone down. What producers did that made the series still a success and is said to be a lifetime success, is with the brand advertisements they put on the show. 

One main example I think of branding on the show, is the Coca-Cola cups that each judge has on their table right next to them every episode. This is why I think Coca-Cola is no surprise being the top brand advertised on American Idol. 

Coca-Cola was the top American Idol season 7 advertisers for the first quarter of 2008, followed by AT&T and Ford. Procter & Gamble and Apple rounded out the top five. All five of these companies have advertised on American Idol since 2002 and, with the exception of Apple, all of them also held spots among the top five American Idol advertisers in season 6. 

Advertising revenue, which primarily benefits Fox Broadcasting, has grown in each of the last three years, according to TNS Media Intelligence. Brand extension is huge for this company and for all the companies involved with the show, it is I think keeps American Idol afloat now.

What do you think another brand can do to out beat Coca-Cola on American Idol?