Do you think that this type of advertisement
will be successful? Do you think the company will lose more money on this
advertisement than gain money? Do you think they should place hugging vending
machines for Coca-Cola in the United States?
I
think that there are both pros and cons to this new marketing strategy that
Coca-Cola came up with. Having a vending machine that when you hug it gives you
a free Coca-Cola is a great way to get their product out there. If something is
free customers will not hesitate to take it. By doing this Coca-Cola is getting
their product out there. However this might make them lose some money. There
are many customers that would spend money on buying Coca-Cola, but with
something being free the customer will most likely take the free hug and get a
coke then actually spending the money. If Coca-Cola wanted to try to put the
hugging vending machine in the united state, I would say to try it out for a
little and if you are getting some results and it is actually increasing sales
then it would be a good idea to keep it going. However I think that most people
will just take advantage of the free soda and not pay to go buy more.
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