Product placements in movies

                Product placements in movies and TV shows are becoming so commonplace. The most known first popular product placement was in the 1982 movie E.T. when the boy used the Reese’s Pieces to lure E.T. into his home. This was part a marketing trick that had been pre-arranged with selling the candy. There have been studies done that say people tend to remember the brands they see in a movie, but they can't say much about how a particular product's placement makes a difference. 

                It is a great way for marketers to advertise their products without the viewers even realizing it. This is becoming more important to marketers today because usually it is done in commercials, but most people fast forward through the commercials with the new technology that they don’t even see the ads, so putting them in movies is a new and prominent idea.
                    Here is a chart that I found in the Cognitive Daily that lists some of the movies and products that are shown in the movie and for how long.
                    Do you think it's a good idea for marketers to use product placement?