Marketing for children is a big part for many
companies because in today’s times kids have more influence and power over
their parents than ever before. According to the article How Markers Target Kids, “Children today
are pressuring their parents buying decisions and they are going to eventually
be the adult consumers of the future. Industry spending on advertising to
children has exploded in the past decade, increasing from $100 million in 1990
to more than $2 billion in 2000. There are many strategies that marketers use
to target children, but here are some.”
The mixture of psychology and marketing- Psychology is important when
marketing to children because it helps the markets know the way children behave
and act, and most of all what they desire.
Commercialization in education- This is big to corporations because now
they are able to put and promote their brand in schools, which is the best
place to market to children.
The internet- This is a major way to market
for all ages. However it has a big impact on marketing to children. This is because
now younger children are growing up using the internet and most of the time
without supervision, so markets will take advantage of this opportunity to
market to children.
Do you think Advertising to children in ethical?
Do you think Advertising to children is ethical?
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