Can you think of the
last product or service you really enjoyed and may have told your friends
about? Do you think marketing by word of mouth has a big impact on sales?
The last service that I really enjoyed would be
this really good restaurant that opened up a few blocks away from my house in
my home town called Kelly’s corner. It is a small restaurant with a friendly
atmosphere. I went with my mom to try it and we both were so surprised about
how good the service was and how excellent the food was. We were both frustrated
with most of the restaurants near us that we were so happy that we finally
found one that we enjoyed. After we ate there the first thing we did when we
left was tell everyone how good it was. My mom called all my aunts and raved
about it. I went out later that night and told all my friends how good the
restaurant was. Weeks later I came to find out that all my aunts had tried it
out and even my friends when with their families there.
I definitely think that
marketing by word of mouth has a big impact on sales. There have been many
times where I have gone to go try out a restaurant or new store if I heard a
family or friend rave about it. In my example you can also see how word of
mouth helps a lot. Just by my mom and I telling a few people, word spread and
almost everyone I knew had tried out the restaurant. Do you think marketing by
word of mouth is more effective then marketing through other ways?
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