Tuesday, January 24, 2012

Marketing Mix


Think of yourself as a "product".  Describe the other 3 P's of the marketing mix -- that is, how will you market yourself to a potential employer.

Product: If I am the product and I’m trying to sell myself for a job position then the first thing that I would do is make sure that I am completely prepared. I would make a resume with not mistakes. I would research about the company that I am applying for so I know about the position I am trying to get. I would tell them my strengths and what I have to offer; like that I am motivated and ambitious and committed to my jobs.

Place: As for place, I would tell them that I’m a graduate from college and young so would be willing to travel since nothing would be holding me back, and am excited for the experience. 

Promotion: I would again tell them that I am a graduate from college, and tell them what I have been involved in to share my experience and what I have learned with co-workers. 

Price: As a graduating college student I wouldn’t be asking for a large salary that other more experienced workers might be demanding. I would tell them that I’m just trying to get my foot in the door with more experience so wouldn’t demand big salary at first. 

What P do you think is the most importing in the hiring process?  

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