Advertisements on American Idol

American Idol has been the top rated TV series in the last 6 seasons, however since then some of the ratings have gone down. What producers did that made the series still a success and is said to be a lifetime success, is with the brand advertisements they put on the show. 

One main example I think of branding on the show, is the Coca-Cola cups that each judge has on their table right next to them every episode. This is why I think Coca-Cola is no surprise being the top brand advertised on American Idol. 

Coca-Cola was the top American Idol season 7 advertisers for the first quarter of 2008, followed by AT&T and Ford. Procter & Gamble and Apple rounded out the top five. All five of these companies have advertised on American Idol since 2002 and, with the exception of Apple, all of them also held spots among the top five American Idol advertisers in season 6. 

Advertising revenue, which primarily benefits Fox Broadcasting, has grown in each of the last three years, according to TNS Media Intelligence. Brand extension is huge for this company and for all the companies involved with the show, it is I think keeps American Idol afloat now.

What do you think another brand can do to out beat Coca-Cola on American Idol?