First
we can start by saying that McDonald's in the number of sales and number of locations
in the United States and also the world. So how do they Market differently?
McDonald's vs. Burger King
When
people think of what two major brands have been competing with each other for
years, McDonald's and Burger King always come to mind. But which is more
successful with their marking brands.
McDonald's has a great way of marketing to children. A great percentage of their business
comes from children begging their parents to take them to McDonald's. McDonald's
even co-marketed with children’s hits such as Disney, Mattel, and Barbie. Burger
King marketed in a different way since they could not compete on a children
level they targeted a slightly older demographic. Also McDonald's and Burger
king advertised different to adults. McDonald's has been advertising their salads,
looking to target the mothers who bring their children, while Burger King has
gone the other direction, promoting the Stacker sandwich, a sandwich made of
layers of meat and cheese stacking up to four burgers high. This sandwich caters
more to the youths. Overall McDonald's takes Burger King on market cap
with $53.7B to $2.9B.
What do you think Burger King could
have done differently to beat McDonald's on the market?
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