In response to Christine’s post…

Do you think flash mobs are the new future of marketing?

I do think flash mobs will be a new and popular way to market in the future. It is something different to appeal to customers. I definitely agree that it appeals to our generation. It is cool and fun to watch and as well gives out information and informs the public of products services or anything else it is trying to market. It is a new and upcoming thing that I think will eventually be really big. I already see some in commercials, movies, and even had some kind of one on campus today in the student center. I think it is something that marketers should try out and if it end up being a fail then don’t use it anymore.

               

Product placements in movies

                Product placements in movies and TV shows are becoming so commonplace. The most known first popular product placement was in the 1982 movie E.T. when the boy used the Reese’s Pieces to lure E.T. into his home. This was part a marketing trick that had been pre-arranged with selling the candy. There have been studies done that say people tend to remember the brands they see in a movie, but they can't say much about how a particular product's placement makes a difference. 

                It is a great way for marketers to advertise their products without the viewers even realizing it. This is becoming more important to marketers today because usually it is done in commercials, but most people fast forward through the commercials with the new technology that they don’t even see the ads, so putting them in movies is a new and prominent idea.
                    Here is a chart that I found in the Cognitive Daily that lists some of the movies and products that are shown in the movie and for how long.
                    Do you think it's a good idea for marketers to use product placement? 

 

In response to Christine’s post…

Do you think that this type of advertisement will be successful?  Do you think the company will lose more money on this advertisement than gain money? Do you think they should place hugging vending machines for Coca-Cola in the United States?

                I think that there are both pros and cons to this new marketing strategy that Coca-Cola came up with. Having a vending machine that when you hug it gives you a free Coca-Cola is a great way to get their product out there. If something is free customers will not hesitate to take it. By doing this Coca-Cola is getting their product out there. However this might make them lose some money. There are many customers that would spend money on buying Coca-Cola, but with something being free the customer will most likely take the free hug and get a coke then actually spending the money. If Coca-Cola wanted to try to put the hugging vending machine in the united state, I would say to try it out for a little and if you are getting some results and it is actually increasing sales then it would be a good idea to keep it going. However I think that most people will just take advantage of the free soda and not pay to go buy more. 

7 words that make people buy

1. Fast- Today people usually value our time more than our money, so we want fast results, fast delivery.

2. Guaranteed- People want to make sure that they are not wasting their money.

3. Limited- People like to own things that they think are more valuable.

4. Easy- People want everything to be easy or simple.

5. Sale- People want to think they are getting it for less than it’s worth so that they are saving money.

6. Free- People always want something free. Maybe an incentive of some sort before they buy.

7. New- People always want new products of any sort. 

                These words can be very powerful for customers to see when trying to decide on what product they want to purchase. All these words can go hand in hand with one another and really is a game changer for the marketing world. Just by using one of these 7 words markets can get products off the shelves and into people’s homes. All of these words are a great way to market and advertise but which word do you think works the best and why?